The communication power of the official WeChat of China Association for Science and Technology: With the official WeChat of CAST Today and national academic societies of CAST as an example
WANG Zhifang1, HE Zhanzhe2
1. Information Center of China Association for Science and Technology, Beijing 100863, China;
2. China Cultural Heritage Information and Consulting Center, Beijing 100029, China
Abstract:The official WeChat of the CAST Today and national academic societies of CAST are an important window for the communications with the outside world of the CAST. Take the official WeChat of the CAST Today and national academic societies of the CAST as an example, this paper explores the development of the official WeChat of the CAST and the access states in terms of the whole distribution, the user demand, the user attribute and the dissemination channel. Based on this analysis, combined with the communication characteristics of the WeChat Public Platform, the optimal development strategies are suggested.
王志芳, 贺占哲. 科协系统政务微信的传播力发展——以今日科协及中国科协所属全国学会政务微信为例[J]. 科技导报, 2019, 37(24): 111-117.
WANG Zhifang, HE Zhanzhe. The communication power of the official WeChat of China Association for Science and Technology: With the official WeChat of CAST Today and national academic societies of CAST as an example. Science & Technology Review, 2019, 37(24): 111-117.