%A %T A Method of Evaluating Enterprise Core Competence Based on Structural Analysis for Intangible Assets %0 Journal Article %D 2007 %J Science & Technology Review %R %P 50-55 %V 25 %N 0703 %U {http://www.kjdb.org/CN/abstract/article_584.shtml} %8 2007-02-10 %X From the viewpoint of enterprise value analysis, the core competence of an enterprise can be revealed not only by its real assets, but also, and to a greater extent, by its intangible assets. The value structure of intangible assets contains ample information of enterprise core competence. Thus a method of evaluating enterprise core competence is proposed, based on analyzing and comparing the structures of intangible assets of similar enterprises. First, AHP is used to split the combined intangible assets of an enterprise into several items; based on these items, DEA and multivariate analysis is used to evaluate the total status and the structure of core competence of each enterprise among a set of enterprises. A case study is carried out to show the application procedure of this method.