分析近年中国公民科学素质调查相关数据发现,“与人交谈”方式是中国农村居民获取科技信息的主要渠道,是影响农村居民科学素质提升的重要因素。“与人交谈”是人际传播的重要内容,人际传播在中国农村科普中占有重要地位,也决定了中国农村科普方式。分析了当前“与人交谈”方式影响下,中国农村在提升农民实用科学素质方面以“意见领袖”、“共同体”等为纽带的农村科普方式,提出应充分利用农村“与人交谈”方式,转变思维方式,通过扶持发展农村“草根科普力量”等进一步全面提升中国农民科学素质。

This paper discusses a rural model of science popularization based on face-to-face talk pattern, which is shown to be the main channel of the rural residents' access to S & T information. Its role in raising the scientific awareness of the rural residents is analyzed based on the data of the civic scientific literacy survey in recent years. This pattern plays an important role in the rural science popularization and also in the rural model of science popularization. This paper analyzes three typical models of science popularization to improve the scientific awareness of the rural residents.