人类社会的基本模型是以"经济、科技、文化"为支撑的。随着"文化"内涵的丰富，人类认识到生存必须依赖于"自然"，因此"生态观"逐渐充实到人类社会的模型中。人类在社会进化中从"格物"到"致知"，又从"致知"到"格物"的循环上升中逐渐懂得社会价值观和生存战略——"方法论"的重要性，即重视遵循"目的"-"路径"-"策略"-"方法与技术"-"工具"之间的逻辑。设计不能跟随市场、满足市场，要把握人类社会的真正需求，从而定义需求、引领需求、创造需求。目前人们已开始将工业设计的实践与认识提高到"机制"创新、生活方式设计、文化模式设计及系统设计层面，现在又致力于可持续发展的"集成式系统整合"的协同设计——"社会设计"。"服务设计"诠释了"工业设计"最根本的宗旨，即"创造人类社会健康、合理、共享、公平的生存方式"。

The human society is supported by economy, technology and culture. The people starts to realize the nature's crucial influences on our survival. The concept of the culture is gradually expanded to a stage to include the ecological outlook within the human society pattern. The evolution of the human society follows a loop from investigation of things to gaining knowledge and again to a higher stage of investigation of things. People starts to learn the importance of the methodology, the social values and the survival strategies, through the evolution loop, logically, from the target to the path, to the strategy, to the method & technology and to the tools. The design should not just follow the market but to understand the real need of the world. Then we can define, lead and create the need. The industrial design practice and the knowledge reach a level of innovation of mechanism, life style design, culture model and system design. Now, the focus moves to the sustainable collaborative design, and the social design. The service design indicates that the fundamental of industrial design is to create a healthy, reasonable, shared, fair life style of human society.