从平台设备和内容体验的方式来看，VR是一种全新的视听交互的信息媒介。VR制作技术和体验设备近年来快速普及，但如果需要提升VR内容产品并在市场上获得广泛的应用，就需要提升VR的内容产品，要求开发者对VR的媒介属性的充分认识，并采用有效的设计方法进行VR的内容开发设计。本文通过对VR体验的行为特征、用户对VR体验的诉求、VR产品的使用场景3方面的分析，梳理了VR全景交互的媒介特性与内容创新之间的关系，探讨了设计思维方法在VR内容创新中的指导意义。
From the point of platform equipment and the way of content experience, VR is a kind of brand-new information media of audiovisual interactions. VR production technology and equipment experience have rapidly become popular in recent years, but if developers want their VR content products to get more success on the market, they need to improve their understandings of VR media properties and adopt an effective design method for the content. On the basis of an analysis of three aspects:VR experience behavior characteristics, VR experience of user requirements, and VR application scenarios, the article combs out the relationship between VR panoramic interaction characteristics and content innovation, and emphasizes the guiding role of design thinking in VR content creation.
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