2023年,科技巨头入局带动了扩展现实(XR)产业开启空间计算的全新产业格局。总结了XR产业在硬件形态取得的突破性变革,例如产业重心逐步从硬件向交互方式、内容生态、场景体验转变:协处理芯片、空间计算、透视技术成为提升XR终端性能的风向标;下一代计算平台的交互标准被定义为手眼+语音的多模态交互形式;XR内容实现从3D制作、格式标准化到分享展示的跨平台连接;大空间、大模型的应用在内容侧带动线下产业复苏。新一代计算平台爆发的巨大潜力推动XR产业朝着软硬件系统集成和内容生态协同发展的方向演进,必将形成技术、产品、服务和应用共同繁荣的高质量产业发展格局。
In 2023 a new industrial pattern of XR industrial spatial computing was formed due to the entry of technology giants.Breakthrough transformation in hardware form of the XR industry was achieved. Meanwhile, the industrial focus was gradually shifting from hardware to interactive methods, content ecology, and scene experience: Vanes for improving XR terminal performance were established, including co-processing chips, spatial computing, and perspective technology; the interaction standard of the next generation computing platform was defined as multimodal forms of gesture interaction, eye tracking, and speech interaction; the cross platform connection of XR content was realized, from 3D production, format standardization to sharing and display; the recovery of offline industries was driven by the application of large space and models on the content side. The XR industry was being driven towards the direction of software and hardware system integration and collaborative development of content ecology, stemming from the enormous potential of the explosion of new generation computing platforms. A mutually prosperous high-quality industrial development pattern would inevitably be promoted, including technology, products,services, and applications.
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