跨搜索引擎关键字竞价广告预算分配策略

跨搜索引擎关键字竞价广告预算分配策略

杨彦武;王飞跃;曾大军;秦蕊;李娟娟;张杰

On Optimal Budget Allocation for Keyword Auctions Across Search Engines

. 2011, (11-04): 18 -24 . DOI: 10.3981/j.issn.1000-7857.2011.04.001