Spescial Issues

VR/AR application innovation and trend in cultural tourism and film

  • CAO Sanxing ,
  • WANG Chunhua ,
  • LI Can
  • New Media Institute, Communication University of China, Beijing 100024, China

Received date: 2018-04-20

  Revised date: 2018-05-02

  Online published: 2018-05-19


VR/AR is an emerging science and technology that will change the way of life of the general public andl have a significant impact on the field of popular culture. This paper introduces the supporting technologies of VR/AR in the field of cultural tourism and film and describes its application and innovation in the evolution and integration It also.predicts the VR/AR development trend and its influence on the media culture industry and discusses the future development trend in this field.

Key words: VR/AR; cultural; tourism; film

Cite this article

CAO Sanxing , WANG Chunhua , LI Can . VR/AR application innovation and trend in cultural tourism and film[J]. Science & Technology Review, 2018 , 36(9) : 57 -60 . DOI: 10.3981/j.issn.1000-7857.2018.09.007


[1] 文化部关于印发《文化部"十三五"时期公共数字文化建设规划》的通知[A/OL].(2017-07-07)[2018-03-31]. http://zwgk.mcprc.gov.cn/auto255/201708/t20170801_688980.html. Notice of the Ministry of Culture on printing and distributing the Ministry of Culture's "public digital cultural construction plan" in the "13th Five-Year" period[A/OL].(2017-07-07)[2018-03-31]. http://zwgk.mcprc.gov.cn/auto255/201708/t2017-0801_688980.html.
[2] 王斌, 颜兵, 曹三省, 等. VR+:融合与创新[M]. 北京:机械工业出版社, 2016. Wang Bin, Yan Bing, Cao Sanxing, et al. VR+:Integration and innovation[M]. Beijing:China Machine Press, 2016.
[3] 吴绮玥. 冯鑫:"VR+旅游"是天作之合[N]. 上海证券报, 2017-01-14(04). Wu Qiyue. Feng Xin:"VR + tourism" is the combination of heaven and earth[N]. Shanghai Securities Newspaper, 2017-01-14(04).
[4] 陈烁. VR技术对电影创作的影响及其发展方向[J]. 电影文学, 2017(17):8-10. Chen Shuo. The influence of VR technology on film creation and its development direction[J]. Movie Literature, 2017(17):8-10.
[5] 俏甜萌. Felix & Paul凭VR影片Inside the Box of Kurios获艾美奖[EB/OL]. (2016-05-05)[2018-03-20]. http://www.sohu.com/a/73552895_381241. Qiao Tianmeng. Felix & Paul won Emmy Awards from VR video Inside the Box of Kurios[EB/OL]. (2016-05-05)[2018-03-20]. http://www.sohu.com/a/73552895_381241.
[6] 曹三省. 广电虚拟现实新媒体进展与应用[C]//第25届中国数字广播电视与网络发展年会暨第16届全国互联网与音视频广播发展研讨会论文集. 北京:中国电子学会, 2017. Cao Sanxing. The development and application of new media in the virtual reality of radio and television[C]//Proceedings of the 25th China Digital Radio, Television and Network Development Annual Conference and the 6th National Symposium on Internet and Audio and Video Broadcasting Development. Beijing:China Electronics Society, 2017.
[7] 徐中红, 曹三省, 杨领军. VR技术及其引发的视觉艺术变迁概述[M]//北京联合大学, 北京数字科普协会. 科学艺术传承创新——科学与艺术融合之路. 北京:电子工业出版社, 2016. Xu Zhonghong, Cao Sanxing, Yang Lingjun. VR technology and an overview of the changes in visual art[M]//Beijing Union University, Beijing Digital Science Popularization Association. Science, Art, Inheritance and Innovation:The Way of Integration of Science and Art. Beijing:Electronic Industry Press, 2016.