The official WeChat of the CAST Today and national academic societies of CAST are an important window for the communications with the outside world of the CAST. Take the official WeChat of the CAST Today and national academic societies of the CAST as an example, this paper explores the development of the official WeChat of the CAST and the access states in terms of the whole distribution, the user demand, the user attribute and the dissemination channel. Based on this analysis, combined with the communication characteristics of the WeChat Public Platform, the optimal development strategies are suggested.
WANG Zhifang
,
HE Zhanzhe
. The communication power of the official WeChat of China Association for Science and Technology: With the official WeChat of CAST Today and national academic societies of CAST as an example[J]. Science & Technology Review, 2019
, 37(24)
: 111
-117
.
DOI: 10.3981/j.issn.1000-7857.2019.24.013
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