Papers

Overseas impression analysis of made-in-China based on NOW corpus

  • LIU Jian
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  • 1. Foreign Languages School, Hengyang Normal University, Hengyang 421002, China
    2. Research Centre of China’s Image, Shanghai Jiaotong University,Shanghai 200240,China

Received date: 2022-06-03

  Revised date: 2023-01-11

  Online published: 2023-04-23

Abstract

This article, based on the analysis of NOW corpus, analyzes the comments of overseas media and users on "made-in-China" products, focusing on the semantic prosody, regions and diachronic changes of the comments. The results indicate that the countries having close economic relations with China offer higher frequency of comments on "made-in-China" products, and the trade war between US and China raises more overseas concern about "made-in-China" products. Judging from NOW corpus, though, the overseas impression of "made-in-China" has been improved significantly, the customers comments in English-speaking countries on "made-in-China" products are generally negative, and "made-in-China" has not shaken off completely its label of "being cheap but of low quality". For Chinese enterprises, in the international market there is still a long way to go in building brands and improving the impression of "made-in-China".

Cite this article

LIU Jian . Overseas impression analysis of made-in-China based on NOW corpus[J]. Science & Technology Review, 2023 , 41(6) : 138 -144 . DOI: 10.3981/j.issn.1000-7857.2023.06.014

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